Creative.
Integration of art and science in project development.
RedSquare Creative Association combines creativity with scientific and research methodologies to produce projects that are not only visually appealing, but also resonate deeply with audiences.
Research and surveys
Trend research analyzing current trends in the industry
Audience preferences identifying audience needs and interests
Creative concepts development of creative ideas and concepts
Concept tests assessing audience response to a core idea
Competitive analysis studying successful cases in similar genres
Script development
Focus groups preferences for characters and intended storylines
Script writing creating a detailed script based on the concept
Script testing conducting surveys among the target audience
Prototyping and visualization
Visualization creating storyboards and animatics
Pre-shooting demonstration of draft versions of the project
Adaptation and improvement making changes based on testing
Production planning
Budgeting calculating production costs and budgeting for the project
Planning determining the resources required, including equipment, locations, staff
Timing creating a timeline for the project, including deadlines for key milestones